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Nipple cream for breastfeeding

By the Life in Good Form editors. Updated 2026-10-15.

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Quick answerMany breastfeeding parents feel nipple tenderness at first. The U.S. Office on Women's Health (OWH) suggests rubbing a few drops of expressed milk on the nipples after feeding and, if you use a cream, choosing purified lanolin cream or ointment made especially for breastfeeding. Lansinoh's lanolin cream is one example; the maker says it does not need to be removed before breastfeeding. Plant-based balms are another option. A cream does not fix a poor latch, which is the main cause of soreness the OWH describes, so get help from a lactation consultant if feeding stays painful.
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Why nipples get sore

The OWH says many moms find their nipples feel tender when they first start breastfeeding. The main problem it describes is the latch: a baby should take in most of the areola, not suckle from just the nipple. If your baby latches only onto the nipple, the OWH suggests gently breaking the suction with a clean finger in the corner of the baby's mouth and trying again.

Changing breastfeeding positions at each feeding can also help spread the pressure.

Lanolin cream vs plant-based balm

ProductMain ingredientsHow to use
Lansinoh Lanolin Nipple CreamLanolin (HPA modified lanolin, USP)Soften a pea-sized amount and apply to the whole nipple area after each feeding or as needed
Lansinoh Organic Nipple BalmSunflower, olive, coconut and argan oils, beeswax, shea butter, calendulaApply to the whole nipple area after each feeding or as needed
Expressed breast milkYour own milkOWH: rub a few drops on nipples after feeding

Details are from Lansinoh's product pages and the OWH. Both Lansinoh products say there is no need to remove them before breastfeeding.

How to use nipple cream

If you have a wool allergy, ask a health professional before using a lanolin product.

Other ways to ease sore nipples

For pumping, see our wearable breast pump guide, and for postpartum support, our postpartum belly wrap guide.

Could it be thrush?

The OWH says a key sign of a fungal infection is sore nipples that last more than a few days, even after your baby has a good latch. Other signs include pink, flaky, shiny, itchy or cracked nipples, and achy breasts or shooting pains. Thrush in the baby's mouth, antibiotics or steroids, and some chronic illnesses can make it more likely.

The OWH says fungal infections are treated with a medicine you rub on your breasts several times a day for about a week, and that it may take several weeks to clear up. Boil pacifiers, bottle nipples, toys and breast pump parts that touch milk for about 10 minutes, change disposable nursing pads, and wear a clean bra every day. A nipple cream is not a treatment for thrush, so see your doctor.

When to get help

The OWH says that if you find yourself putting off feedings because breastfeeding is painful, get help from a lactation consultant, because delaying feedings can cause more pain and harm your milk supply. Call your doctor for cracked or bleeding nipples that are not improving, fever, a hot red area on the breast, or signs of thrush.

The OWH breastfeeding helpline is 1-800-994-9662. For baby care, see our infant vitamin D drops guide.

What to look for when you buy

Lansinoh Lanolin Nipple Cream

Best for: A purified lanolin option

Lansinoh lists 100% HPA modified lanolin USP and says it need not be removed before breastfeeding.

Watch out: Ask a professional first if you have a wool allergy.

See options on Amazon

Lansinoh Organic Nipple Balm

Best for: A lanolin-free, plant-based balm

Lansinoh lists sunflower, olive, coconut and argan oils with beeswax, shea butter and calendula.

Watch out: Check ingredients if you have plant or beeswax sensitivities.

See options on Amazon

Washable nursing pads

Best for: Keeping nipples dry between feeds

The OWH suggests changing nursing pads often so moisture does not cause cracking.

Watch out: Change and wash them often, especially with thrush.

See options on Amazon
When to talk to a doctor: Call your doctor for fever, a hot red area on the breast, bleeding or cracked nipples that are not improving, or signs of thrush. Get help from a lactation consultant if pain makes you put off feedings.

Questions people ask

What is the best cream for sore nipples while breastfeeding?
The OWH suggests purified lanolin cream or ointment made especially for breastfeeding.
Do I need to wipe off nipple cream before feeding?
Lansinoh says its lanolin cream and organic balm do not need to be removed before breastfeeding.
Can I use breast milk on sore nipples?
Yes. The OWH suggests rubbing a few drops of expressed milk on the nipples after feeding.
Why are my nipples still sore after a week?
Check the latch with a lactation consultant; soreness lasting more than a few days with a good latch may be thrush.
Can I take pain relievers for sore nipples?
The OWH says you can ask your doctor about using non-aspirin pain relievers.

Sources

Sources checked 2026-10-15.